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  • Writer's pictureAmy Gallant

How Listing Your Home for the Wrong Price Can Impact Your Bottom Line

Selling your home is a significant milestone, and one of the most critical aspects of this process is setting the right price. The price you choose can significantly impact the return you receive from the sale. To make an informed decision, it's essential to seek a professional evaluation from an experienced realtor, like us at PUREREALTY Brokerage in Hamilton, Ontario. We can provide you with an honest assessment of your home, taking into account various factors, including:


The front of a really nice house with blue siding and cement porch

1. Market Conditions:

The current state of the real estate market plays a crucial role in determining the optimal selling price for your home. Realtors have their fingers on the pulse of market trends, allowing them to gauge demand and competition accurately.


2. Condition of Your Home:

The physical condition of your property is a significant factor in its market value. Realtors assess the state of your home, considering any necessary repairs or improvements that may affect its worth.


3. Repairs or Improvements:

If your home requires repairs or upgrades, a realtor can help you determine how these factors impact its value. They can provide guidance on whether it's worthwhile to invest in certain improvements before listing your property.


4. Time Frame:

Your desired time frame for selling your home is another critical factor to consider. Realtors can provide insights into how the timing may affect your selling price and strategy.


Amy Gallant from PUREREALTY Brokerage sitting at a desk with an opened laptop looking at a tablet held by a male broker, Hamilton ON

In real estate terminology, market value is defined as the price at which a specific house, in its current condition, is likely to sell within a window of 30 to 90 days.


Setting the right price is essential because if your home is priced too high, it can lead to several adverse consequences:


1. Limits Buyers:

Prospective buyers may not even consider viewing your home because it falls outside their budget range.


2. Limits Showings:

Real estate professionals may be less inclined to show your home to their clients if they believe it's overpriced.


3. Used as Leverage:

Competing realtors may use your overpriced home as a comparison to highlight the value of other, better-priced homes on the market.


4. Extended Time on the Market:

When a home lingers on the market for an extended period, it can create a perception that something is wrong with the property. This can deter potential buyers who wonder why it hasn't sold yet.


5. Lower Selling Price:

Overpricing can eventually lead to a lower selling price. To attract buyers, you may need to reduce the price multiple times, ultimately settling for less than if you had priced it correctly from the start.


6. Wasted Time and Energy:

Financing a home often requires a bank appraisal. If your home is overpriced, it may not appraise for the desired amount, potentially derailing the sale process.



The team from PUREREALTY Brokerage, Hamilton's Best Kept Real Estate Secret

Realtors have known for years that well-maintained homes, priced appropriately from the beginning, tend to sell faster and for the best price. That's why you need a professional realtor to assist you in selling your home. Realtor’s expertise and market knowledge will help you set the right price, ensuring a smoother and more successful selling experience.


Don't leave your home's value to chance. Trust the experts at PUREREALTY Brokerage to guide you through the process and maximize your return on one of your most significant investments.


PUREREALTY Brokerage Hamilton, ON


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